Customer Satisfaction Post Car-Sales in Service Centers Using Experiential Marketing
نویسندگان
چکیده
منابع مشابه
Intention Analysis for Sales, Marketing and Customer Service
In recent years, social media has become a customer touch-point for the business functions of marketing, sales and customer service. We aim to show that intention analysis might be useful to these business functions and that it can be performed effectively on short texts (at the granularity level of a single sentence). We demonstrate a scheme of categorization of intentions that is amenable to ...
متن کاملCustomer Satisfaction and Loyalty in an Online Shop: An Experiential Marketing Perspective
The rapid development of the Internet has facilitated the proliferation of online stores. How businesses can seize this enormous business opportunity and survive intense competition is an important issue. Based on strategic experiential modules (SEMs), including sense, feel, think, act, and relate, this study attempted to explore the type of experience preferred by consumers of lativ, a well-kn...
متن کاملPermission Marketing: Marketing Communications, Customer Response and Sales Effectiveness
This paper explores issues relating to the effectiveness of permission marketing initiatives. The goal is to analyze sales response of a permission marketing program along with its sales effectiveness compared to a simultaneous traditional advertising program. It attempts to determine the ability of permission marketing initiatives to yield segmentation descriptors.
متن کاملImpact of Customer Service Practices on Customer Satisfaction and Retention
In any business to customer (B2C) or business to business (B2B) type of environment, a customer is the ultimate goal and objective. More often than not, it can be quite an issue. This perhaps due to the fact that organizations sometimes do not really understand of what actually goes on in a customer’s mind. As such, this predicament has provided as a challenge task to most business conglomerate...
متن کاملCustomer Satisfaction and Loyalty in After Sales Service: Modes of Care in Telecommunications Systems Delivery
The study was to gain improved understanding of the forces and factors present in after-sales activities, and the role of these in enhancing or endangering business. The objective was to gain a better understanding of how a supplier could successfully manage its “customer care” activities in the dynamic mobile telecommunications market. After sales business activities in this industry have rece...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Bioscience Biotechnology Research Communications
سال: 2021
ISSN: 0974-6455,2321-4007
DOI: 10.21786/bbrc/14.6.68